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Annual Gathering


Join us for the Annual Gathering 2024. An important opportunity to meet in person, speak to other traders running similar enterprises, and hear about great work going on across the UK. It’s always a brilliant day of learning sessions, networking, good food and great ideas. It’s also a moment to step back from the day-to-day and think about what we want to do as traders and as a movement to grow the agroecological food sector.



10.00am: Tea, coffee and registration 

10.30am: Welcome and introductions 

Presentation: Better Food Traders 2024: hear what we have all achieved together in the past year. 

11.15am: Join the business speed dating session: A fast and fun way of picking the brains of other Better Food Traders and experts (see below).

12.30pm: Lunch and guided tour of the beautiful and inspirational OrganicLea Hawkwood nursery site set in Epping Forest.


2pm: Presentation: Results from our Data Deep Dive 

2.30pm: Two afternoon sessions [choose one]

1. September marketing campaign. Join BFT and the Soil Association for:

Consumer insights about the Organic Market

An update on the Soil Association’s Organic for All campaign

Get ready for Organic September

2. An introduction to selling to businesses and public sector caterers. Join Zosia Walczak for an interactive afternoon session on selling to businesses and public sector caterers.

Hear how Growing Communities has found, approached and worked with schools. How to pitch/sell/adapt to local authorities and public services and the importance of diversifying revenue streams in general.  Come prepared to share your own experiences with the group.

4.00pm: Reflections and closing 

4.30: An evening social with drinks and a campfire. 




115 Hawkwood Crescent, Chingford, London, E4 7UH.  How to find the site.


Friday 14 June 10-4.30pm (please join us for a fireside social)


Annual Gathering 1

Alice Brown

Human Resources; Self managing teams; Governance; Veg box operations; E-commerce options; Product / service flexibility

Annual Gathering 2

Duncan Catchpole

Food Hubs: Veg schemes; Short Supply Chain Coordination; Ordering systems; Margins; Direct marketing

Annual Gathering 3

Julie Brown

Business Management and Development of Veg Schemes. Business Finances. Markups and Margins; Supply Chain Logistics

Annual Gathering 4

Julia Kirby Smith

Shop retail; Content marketing and copywriting; BFT partnership work; Policy and sector work

Annual Gathering 5

Richenda Wilson

Marketing; Media Work; Customer Loyalty; Writing

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