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Together we’ll make the food system better* for people and the planet

The mainstream food system needs to be turned on its head and replaced with one that makes food work better, so it’s good for growers, easy on the planet and great for all our futures.

Better Food Traders is doing this by supporting ethical businesses to sell sustainably grown fresh fruit and veg.

How to join us

Buy veg from your local Better Food Trader

Become a Better Food Trader


Fairly Traded
Low Carbon
Kind to People

The Current Problem

Food producers and suppliers are not paid a fair price for their produce.
The current UK food system is responsible for at least 20% of UK greenhouse gas emissions.
We are causing irreparable harm to our soil and water.

IMpact of our Members 2021-22

Over £9,220,240 sales of fruit and veg from UK agroecological and organic farmers

83 climate- and nature-friendly farms supported

50 Better Food Traders and their 28,685 weekly customers working together to change the food system

Change Tastes Good
Get Involved
Whether you want to grow inner city veg, pack a veg bag or campaign – come and get involved in your local Better Food Trader!
Find a career that connects you with better* food, whether on farms, in bakeries, at schools or around the table.

Change Tastes Good

By swapping your supermarket shop for a Better Food Trader you are doing the planet a massive favour.

Sign Up. Pick Up. Eat Up.