About Us
Our Mission
Better Food Traders is a non-profit organisation that exists to support small and medium-sized enterprises who are aligned with our mission:
To rebuild our food system and create thriving local food economies that protect nature, climate, farmers and communities.
We are a UK-wide network for traders including shops, bakeries, online sellers, food hubs, wholesalers, markets, market stalls and veg box schemes, who all sell organically-grown produce and do business in a fair, sustainable way.
We charge our members modest fees but most of our funding comes from charitable grants, donations and advisory work. Do get in touch if you would like our help with business training or consultancy re local food systems, enterprise, marketing or tech – hello@betterfoodtraders.org.
What We Do
Better Food Traders offers a range of support to food enterprises who are committed to selling produce that is produced and distributed sustainably, pays fair prices to farmers, and sends money back to local communities.
We provide sector-specific training, business advice, peer-learning opportunities, online resources and links to other sustainable food businesses.
We also work with local authorities and regional food partnerships, and we campaign for changes that support the sustainable food sector. We create coordinated marketing and public-awareness campaigns to spread the message of why we should be buying locally-grown, planet-friendly produce. Change tastes good – join us!
The Current Problem
We are causing irreparable harm to our soil, biodiversity and water courses.
IMpact of our Members 2023/24
Over £24,000,000 sales of fruit and veg from UK agroecological and organic farmers
350 climate- and nature-friendly farms supported
200 Better Food Traders and their 55,300+ weekly customers working together to change the food system
Staff

Julia Kirby-Smith

Hattie Hammans

Nicki East

Lois Gallimore

Julie Brown

Nicola Green
Board

Sarah Williams

Bob Mehew

Tsouni Cooper

Gareth Roberts

Keval Shah

Tom Richardson

Dawn Dublin
Photograph of Dawn Dublin © Louis Little for The Gaia Foundation

Zosia Walczak

Natasha Soares
Impact Report 2022/23
Impact Report 2023/24

How the Better Food Traders came to be
In 1993, Julie Brown and a group of friends set up what was London’s first Community Supported Agriculture scheme. 30 households signed up to buying produce from a long-time organic farm in Buckinghamshire. The box scheme had been launched, but it wasn’t until 3 years later, that the name ‘Growing Communities’ was adopted.
“These were the early days of box schemes,” says Julie, “and it really felt very subversive to be unloading vegetables fresh from the farm at 6am right under the nose of the local Sainsbury’s!”
The Start-up Programme
By 2011 the box scheme (based in Hackney, London) was thriving. Growing Communities had expanded to include a number of urban growing sites, growing salad in the city and training the growers of the future, as well as the first all-organic farmers’ market. At that point, Julie came up with the idea of the Start-up Programme.


Birth of the Better Food Traders
The Start-up Programme helped set up community-led box schemes nationwide. At the same time, there was a significant expansion of local enterprises such as market stalls, shops and other box schemes supporting farmers to grow climate-friendly food. However, these small enterprises were often struggling and isolated. The need for a network became apparent.
“We want to extend our network of community box schemes to include all retail enterprises committed to an alternative ethically-driven food system. We want to support that network and at the same time provide guarantees to customers looking to shop in a different way” – Julie Brown
Better Food Traders and beyond
In January 2020 the Better Food Traders network launched. Supported by the Esmée Fairbairn Foundation, and partnering with Sustain, the Better Food Traders network aims to harness and focus the collective power of all of those ethical enterprises committed to climate-friendly growing and eating.
