Skip to content

BUSINESS ADVICE Q&A At our annual gathering 2023

Connect with other radical food retailers, share problems, find solutions and learn from each other

Join Us in person at the Annual Gathering 9 June 2023, MANCHESTer

Business Advice Week 15-19th January 1-2-1 Advice sessions

Bookings are now open for Business Support Week. 1 week;  59 sessions of 1-2-1 advice. 

The Topics  

 1. How to establish and run a successful ethical food store
2. Pitching for social entrepreneurs
3. Raising finance and crowdfunding for shops and stores
4. Sales Strategy, Pricing Strategy, Margins
5. Crowdfunding
6. Volunteer management
7. Search Engine Optimisation
8. Customer Management Systems for Box Schemes
9. Using Excel to streamline systems and find efficiencies
10. Organisational management and systems planning
11. Pricing Strategies, Fresh Produce
12. Running a successful cooperative
13. Customer commuications
14. Marketing
15. Branding
16. Customer Research
17. How to set up and develop a market or market stall
18. Finding new routes to market
19. Creating a Local Campaign
20. Social Ads
21. Social Media
22. Communications strategy and Copywriting
23. E-commerce Strategy
24. Getting local media coverage

Better Food Traders! Bring us your burning questions or concerns. Check the profiles of the advisors below and start thinking of your questions.


Better Food Traders Business Advice Speed Dating 1

Kerry Rankine

Kerry set up and coordinates the Growing Communities farmers market (the first all organic market in the UK) and has worked closely with farmers and producers for over 20 years helping them establish routes to market. She also works on food policy issues for GC and established Growing Communities peri-urban farm in Dagenham. Topics Setting up and fundraising for peri-urban farms. Establishing direct routes to market. Negotiating with local councils. Business strategy. Start up advice for food businesses. Setting up and running markets and market stalls.

Better Food Traders Business Advice Speed Dating 2

Alice Guillaume

Alice Guillaume is the manager of the Cambridge Food Hub and co-manager of the Cambridge Organic Food Company. She also has experience volunteering and working with community food projects, including the Cambridge Community Kitchen and Made in Hackney. Topics Using systems such as the Open Food Network; setting up food access projects and working with community partners; reaching out to and onboarding new local suppliers; and communications including company literature.

Better Food Traders Business Advice Speed Dating 3

Kate Ford

Kate has devoted her career to fast-track brands that stand up for good, building a creative agency, Improper, that specialises in campaigns that put people, activism and social impact at the heart of storytelling. She is here to talk all things marketing and is interested to speak to brands who give their people a voice and build authentic communications that activate genuine social and environmental change.

Better Food Traders Business Advice Speed Dating 4

Sonia Cropper

Sonia joined Sutton Community farm in 2017 and is currently Head of Communications. She oversees external written communications, social media, photography and video content creation, report writing, and event management. Sonia is also the staff member responsible for all volunteers and visitors to the farm, and monitors the farm’s social impact. Before joining Team Sutton, Sonia worked for Growing Communities, Forty Hall Farm and OrganicLea. Topics Crowdfunding Volunteer Management Email Communications Social Media Monitoring Social Impact

Better Food Traders Business Advice Speed Dating 5

Julia Kirby Smith

Julia is Project Leader at Better Food Traders and has a strong understanding of both independent food retail, and the broader issues with our food system. Prior to joining BFT she ran an ethical grocery shop in North London called Fridge of Plenty, which she founded, grew and then sold in 2022. Julia can speak about bricks-and-mortar retail, online retail using Shopify, local and national delivery, social media and marketing, gaining local press coverage, and building a business. Julia has a background in broadcast journalism and strategic comms, is a Trustee of the campaigning food charity Feedback, and is involved with three local Food Partnerships around the UK.

Better Food Traders Business Advice Speed Dating 6

Zosia Walczak

Zosia is a Senior Manager of tech, distribution and sales at Growing Communities, which merges together pretty much everything she’s done before: Before getting into food system change Zosia managed an agency that developed digital products and services for Twentieth Century Fox and Disney’s international marketing and publicity teams. That involved business management and development, sales, managing web projects and working with developers, branding and graphic design and even the occasional red carpet. Seven years ago Zosia decided to put all that energy into food system change. working at OrganicLea for three years across various distribution, production and enterprise development roles while doing a level 2 Horticulture course and production traineeships. She also started working as a freelance grower on one of GC’s patchwork farm sites. Topics: My own experience of choosing alternatives to BoxMaster/veg scheme management tools Making the most of free tools like Excel

Better Food Traders Business Advice Speed Dating 7

Add Your Heading Text Here

Better Food Traders Business Advice Speed Dating 7

This is the heading

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Change Tastes Good

By swapping your supermarket shop for a Better Food Trader you are doing the planet a massive favour.

Sign Up. Pick Up. Eat Up.