Julia is Project Leader at Better Food Traders and has a strong understanding of both independent food retail, and the broader issues with our food system. Prior to joining BFT she ran an ethical grocery shop in North London called Fridge of Plenty, which she founded, grew and then sold in 2022. Julia can speak about bricks-and-mortar retail, online retail using Shopify, local and national delivery, social media and marketing, gaining local press coverage, and building a business. Julia has a background in broadcast journalism and strategic comms, is a Trustee of the campaigning food charity Feedback, and is involved with three local Food Partnerships around the UK.