Who Are Organic Consumers, and What Do They Really Think?
Contrary to the stereotype of middle-class organic shoppers, the most active organic shoppers are a mixed bunch – and not necessarily the most affluent. 46%
Category: Marketing
Learnings from the Marketing Support Scheme
Earlier this year we launched the BFT Marketing Support Scheme, offering packages of help to Better Food Trader members who wanted to create a specific
Create a Brand New Marketing Campaign with BFT’s Help…
In March we will launch the Better Food Traders Marketing Support Scheme. We know that many local food retailers are struggling with falling customer numbers
The Power of Positive Marketing
Desperate times need not mean desperate measures. Better Food Trader Project Leader, Julia Kirby-Smith, argues it’s positive marketing that will help you gain and retain