What We Do

Building a Better Food Future

Better Food Traders represents and promotes a UK-wide network of locally rooted food traders who are putting people and planet first. 

Whether it’s providing training and connections for our members to grow; working with local authorities and influencing national food policy; or running public campaigns that reconnect people with where their food comes from, our work spans the main levers of support for food system change.

A growing movement of traders, communities, and changemakers working towards a better food future.

Our strategy has three strands:

1

Member building

Training, peer-learning, business advice and online resources to help food enterprises grow and stay viable.

2

Market building

Creating more routes to market for sustainable producers and more places for people to find sustainably grown food, often working with local and national governments.

A refill shop showing crates of pick your own fruit and veg
3

Movement building

Campaigns, policy work and public awareness to grow the better food movement and shift what people expect from their food system.

A group of smiling people waving at the camera at the annual gathering 2026