Combining a love of great food and a passion for all things tech, Fridge of Plenty is our imagining of a modern grocery shop.
We sell entirely local, seasonal and sustainable produce – and we also hope that our online ordering, home delivery, food bundles and recipe kits offer ease, convenience and a great customer experience.
We are proud to say that all of our fruit and vegetable suppliers are certified organic by the Soil Association, because they farm in a way that avoids man-made fertilisers, pesticides, growth regulators and livestock feed additives. That means soil, insects, animals and human health are all better protected.
We only stock sustainably-caught fish and low-intensity, high-welfare meat – and all of our meat is organically-reared if not certified (usually because the butcher is not organic). Much of our fresh produce is harvested to order to help minimise food waste, and we run the shop on 100% green electricity.
We run Fridge of Plenty on profit-for-purpose principles. We have a triple lock written into our company constitution, which requires all decisions to balance profit with people and planet, and we have a pay ratio policy and offer employees ownership through shares. We minimise food waste, and we donate all unsold food to local people in need.
Major changes in food production are needed if we have any chance of tackling climate change. When we decided to set up Fridge of Plenty, two things were at the front of our minds: sustainability and delicious food. We wanted to see if we could create a grocery shop that offers the full range of products, all sourced locally and produced sustainably, without too many compromises.