I have been working with organic and sustainable food for over twenty years, having founded ‘The Cambridge Organic Food Company’ in 1998, and more recently ‘Cambridge Food Hub’. I consider my particular areas of expertise to be short supply chains and direct marketing. I recently wrote a book called ‘Local Food Ecosystems: How Food Hubs Can Help Create a More Sustainable Food System’ in which I describe the innovative concept in local food supply chain coordination that we are putting into practise at the Cambridge Food Hub.