Search Engine Optimisation

Looking to improve your website’s search engine visibility but don’t know where to start? Don’t have the budget for a full-on site audit but want to learn about simple changes you can make yourself? This SEO workshop is for you.

SEO (Search Engine Optimisation) is both an art and a science, but it doesn’t have to be complicated. This is especially true if you’re trying to attract local customers, rather than compete with large, international businesses. Knowing the basics, as well as a few simple, yet more advanced tricks will help get your website get found by the right people.

This workshop is designed with local businesses in mind and has a local SEO focus, although many of the topics covered apply to both local and global SEO.

About the trainer

Shimirt Elisar is an SEO expert, has worked for Better Food Traders in the past and has an in-depth understanding of our sector.

This is the second time we have run this popular workshop. The content has been updated to reflect developments including the introduction of Google Analytics 4.

What this training will cover:

 

Introduction to SEO

What is SEO?

SEO Principles

The current search landscape

Essential SEO Tools

 

Keyword Research

Different types of keywords

Search intent

Keyword value

Keyword research tools

 

On page (on site) SEO

User Experience

Working with keywords to generate content

Internal linking

Sitemaps

Schema / structured data basics

Google My Business

GMB Ranking factors

Optimising for location / service area

Useful GMB features

 

Off Page (off site) SEO Tactics

Links & citations for local rankings

Using NAPs

No follow links

Link building ideas

Things to avoid