Getting Local Media Coverage

Did you know more people read and trust the local press than national newspapers?

If you‘re trying to raise awareness of your organisation among potential customers in your community then you need to think about how to engage your local media outlets.

Join PR professional Robin Clegg for some top tips on how to secure local press and broadcast coverage for your organisation.

This workshop will cover…

Producing content: what makes a good news story, the difference between reactive and proactive media, choosing spokespeople, images, quotes.

Tools and techniques: including… writing a press release, how to approach and pitch to journalists, how to succinctly get your message across in press or broadcast interviews

By the end of this workshop you will…

• Understand what makes a good news story
• Know the basics of writing a press release (including headlines, images and quotes)
• Know how and when to pitch to journalists
• Know how to succinctly and effectively get your message across in press or broadcast interviews

About the trainer

Robin Clegg is the Founder and Director of Curve, a communications and events agency helping clients gain maximum visibility for their environmental and social initiatives.