Copywriting for Food Enterprises

Copywriting is an essential part of marketing, but you don’t need a dedicated copywriter to create engaging content – you just need to understand your marketing strategy, and know how to convey your message clearly.

Aimed at food enterprises and sustainable food organisations, this interactive workshop will help you improve your writing and storytelling skills. We’ll look at audience, values and voice, and do some short exercises to help you develop a distinctive voice for your organisation/brand. We’ll also give you some simple but effective tips for storytelling and getting your message across.

About your trainer

The trainer, Julia Kirby-Smith, is a former journalist and expert in marketing and comms for small businesses. Julia also runs the Better Food Traders network, a community of ethical food businesses who sell locally-grown planet-friendly produce.